As a sales engineer, you’ll combine technical knowledge with sales skills. The balance depends on the level of technical knowledge and understanding you’ll need to sell the product you’re offering and to respond to clients’ queries.
You clients will usually be technical staff from non-retail organisations, such as factories, public utilities, local authorities and hospitals.
To ensure your clients’ and your own company’s needs are met, you’ll liaise regularly with other sales personnel, and colleagues from other departments such as research and development, design, purchasing and production, and senior company managers.
Your day-to-day tasks are likely to involve:
Searching for new clients who could benefit from your products in your designated region.
Travelling to visit potential clients.
Establishing new, and maintaining existing, long-term relationships with customers.
Managing and interpreting customer requirements.
Persuading clients that a product or service will best satisfy their needs.
Calculating client quotations.
Negotiating tender and contract terms.
Negotiating and closing sales by agreeing terms and conditions.
Offering after-sales support services.
Administering client accounts.
Analysing costs and sales.
Preparing reports for head office.
Meeting regular sales targets.
Recording and maintaining client contact data.
Co-ordinating sales projects.
Supporting marketing by attending trade shows, conferences and other marketing events.
Making technical presentations and demonstrating how a product will meet client needs.
Providing pre-sales technical assistance and product education.
Liaising with other members of the sales team and other technical experts;
Solving client problems.
Helping in the design of custom-made products.
Providing training and producing support material for other members of the sales team.
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